To deliver personalized customer interactions, drive loyalty and increase sales, banks need to understand customer needs and behavior–both today and in the future. Banks should be able to exploit all customer data internally and externally, create customer-driven marketing, and tailor products and services based upon customer preferences and knowledge.
Capgemini can help banks develop effective solutions for:
- Sales force effectiveness and automation
- Customer servicing
- Holistic customer view
- Customer analytics
- Cross sell
- Social CRM
- Tailored offers catalog
- Marketing automation
Our services leverage our delivery capabilities and expertise for CRM integrated suites, search-based engines and application, analytics-powered marketing and real-time decision engines, social media touch points and listening, and big data analytics.
World Class Partnerships
Strong Banking Expertise
- Over 20 years of advisory and technology experience with banks, delivering more than 1,000 projects in the banking space
- Currently serving 8 of the top 15 banks* and 6 of the top 10 consumer finance companies*
- Named Top 25 Enterprise Technology Vendor by American Banker’s Financial Insights since 2005.
*Ranked by revenue; Forbes ‘The Global 2000’ for 2013