Capgemini’s Seamless Customer Engagement Solution for Retail Loyalty

Future-ready customer engagement solutions that drive business value

Capgemini’s loyalty and engagement platform and services offer solutions with Salesforce Marketing Cloud that grow with your business to drive new and existing customers to your company. Keep customers happy, loyal and engaged by personalizing offers, content and experiences to their needs and lifestyles across all channels while optimizing existing processes, capabilities and infrastructure to enable this to happen.


Capgemini has a proven methodology for the deployment of customer engagement and loyalty programs based upon our learnings from years of experience working with many of the leading global retail companies. This ensures a smooth and orderly deployment allowing your organization to derive the desired business benefits.

Lack of agile response to customers hinder companies in ability to grow

As customer engagement channels proliferate and blend, retailers are challenged with how to build for the future through experiences which seamlessly fuse their physical and digital assets, while still trying to optimize their operating models and IT infrastructure for the pre-existing multi-channel world that they may be currently operating in.


Proven methodologies lower cost and time-to-market

Capgemini helps clients design the customer propositions and future-ready consumer engagement solutions that will differentiate their brands in the marketplace. We are passionate about retailing as well as building differentiating customer experience strategies on Salesforce and in identifying how digital technology can be used to enhance these. Our customer-centric approach focuses on helping you build the right propositions, with the right business and IT capabilities that enable seamless customer engagement.


Why Capgemini:

  • Proven end-to-end approach from formulating innovation strategies in customer engagement, to developing and/or refining customer propositions through to creating the customer experience blueprints 
  • Creation of compelling experiences through a combination of our innovation strategy, creative design, customer experience consulting and digital development capability 
  • A globally curated ecosystem of innovation partners, global network of innovation exchanges, and a framework of tried and tested tools to companies exploit market disruptions in a structured way
  • Customer engagement reference solution architecture to help reduce cost and time-to-market 
  • Retail capability and process impact models to quickly analyze the impact of newly developed customer engagement propositions
  • Independent analyst recognition with Salesforce and as “leading CRM integrator” with 8000+ CRM experts

To learn how to get started with a Seamless Customer Engagement solution and Retail Loyalty assessment, contact:

Steve Hewett
Head of Retail Customer Engagement & Loyalty

North America
Wade Graham
Capgemini Consumer Products, Retail & Distribution Practice

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