Adobe Analytics - Capgemini, Bangalore - 6 to 9 years

Short Description

Adobe Analytics - Capgemini, Bangalore - 6 to 9 years

Qualifications

Bachelors degree

Job Responsibilities

• Manage the implementation and maintenance of tools, e.g. Adobe Analytics(a/k/a SiteCatalyst or Omniture), Adobe Target. • Use of Adobe DTM to deploy measurement strategies • Creating dashboards and reports • Ensure data is being collected properly and accurately. • Identify opportunities for analysis and testing on the site that increase conversion or drive revenue; use data to communicate recommendations to improve performance to stakeholders; promote the adoption of a test-and-learn culture. • Design, execute, and analyze A/B tests to improve user experience. • Coordinate with stakeholders and write clear requirements for implementation. • Liaise with our technology teams for analytics tracking and A/B test execution. • Conduct quality assurance checks and data validation, identify data collection issues and gaps, recommend and implement fixes. • Define best practice approaches for analyzing user behavior on the online channels, for configuring web analytics technology, and for interpreting data. Basic Skills and Qualifications: • 3 years + admin of Adobe Analytics • Over 5 years in web analytics • 1+ year experience in Adobe Target • 3 years data mining using Adobe Analytics (Site Catalyst), Adobe Data Warehouse and Analytics Ad Hoc