Senior Consultant

IBM Unica – 2 to 10 years – Bangalore

Skills/Specifications/Responsibilities
• Work on projects where end to end marketing solution is built and maintained
• Well versed in Marketing Analytics and Campaign Management concepts
• Work with client team to build and test outbound campaigns in IBM Unica based on campaign specifications document
o Understand concepts regarding outbound campaigns
o Apply business logic to select customer base for campaigns
o Assign channels (Direct Mail, Email, SMS etc)to customer segments to ensure maximum response rate
• Deploy campaigns in UAT and production
• Help in building the campaign data mart and understand the relationship between all the tables in it 
• Test the campaign data mart to ensure the right data is available for campaign development
• Execute and test recurring campaigns and ensure they are production ready

Location:Bangalore

Experience:2 to 10 years

Primary Skills
• 5+ years Experience in IBM Unica
• Understanding of Marketing and campaign concepts
• Good communication skills (direct interaction with client involved)
• Good understanding of database concepts