Focusing on the true and combined power of data-driven cloud marketing and digital marketing, Teradata Connect 2014 brings together the elite of the marketing world. Inspiring keynotes, industry pioneers and global brands will show you how to win today’s challenges and take your marketing strategy to the next level!
Using digital intelligently to get you two steps ahead
Delivering the customer promise is relatively straightforward. Delivering it profitably is a bigger challenge. Customers demand personalized, relevant content, seamlessly delivered via multiple channels in new ways. And they want it faster. For companies, recognising the combination of the power of customers with digital technologies is not only fundamental to the way we do marketing, but also to changing the way we do business, and getting those crucial two steps ahead of the competition. Find out how European organisations are using digital to reshape their business performance ‘outside-in’, from increasing customer intimacy, managing cost-to-serve and importantly accelerating revenue and profitability growth.
SPEAKER:Maggie Buggie is Vice President and Global Head of Digital Sales and Markets for Capgemini. Maggie helps CXOs cross sector transform their enterprises and customer experience to increase business performance through intelligent use of digital.
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