All-Channel Experience: Mobile Product Data Study (Executive Summary)

| Point of View

Improving Data Visibility to Create a Winning Mobile Channel

About half of consumers anticipate that their use of mobile apps during the shopping process will grow during the next three years. Given the growing role of the mobile channel in shopping, Capgemini decided to evaluate the visibility of product data being provided to consumers via mobile websites and apps in the food and grocery segment.

The results indicate that except for a few US retailers, the majority of companies are still at the “Starter” stage and have ample opportunity to improve their mobile offer.