AutomotiveConnect: Driving Digital

| Point of View

To respond effectively to disruptive changes in worldwide consumer behavior and expectations, OEMs need an innovative, technology-enabled approach. Within this new approach, the concepts of Connected Customer, Connected Vehicle and Connected Insights play essential roles, helping companies to improve customer experience and achieve profitable growth. Putting the customer at the heart of everything the company does will build a mutually beneficial connection with the customer throughout the lifecycle of interest, purchase, ownership and repurchase.