Data Dimensions: IBM Campaign Management Solution

| Point of view

Data Dimensions features leading Capgemini experts each adding their own dimension to the discussion around big data. In this video Steve Jones takes us through our Retail/CPG Campaign Management solution based on IBM® MDM and IBM's UNICA platform. It helps retailers and CPG companies to move towards an "Omnichannel" approach to campaign management by including "opt-in" social media and influence based campaign management to be integrated seamlessly between existing electronic and physical channels. Watch the whole series.