Content Strategies for Telcos: Venturing into Content Production

| Point of View
Should telcos move into content production?

Content is expected to constitute a significant share of consumer spend on TME services in the next five years. Recognizing its importance, multiple telcos have ventured into producing content in-house either by organically building capabilities or acquiring content companies selectively. While operators have always exhibited an interest in having a strong content portfolio, many of them have been acquiring it through other means such as partnerships or rights acquisition.  However, the rising costs of acquiring premium content rights, and the constraints of revenue sharing agreements will require operators to look at content production as a viable alternative.   In this paper, we analyze whether telcos should move into content production, the benefits that can accrue, and challenges whilst diversifying into this area.