Customer Experience - what’s it all about?

| Point of View

The Capgemini Consulting guide

“Customer Experience” is a concept that many people talk about but far fewer understand or know how to address. This guide explains what customer experience is, why it is critical to your business (particularly in the current economic climate) and what can be done to improve it – a process that Capgemini Consulting calls Customer Experience Transformation. Finally, we look at the positive impact of good customer experience.