Driving Marketing Optimization through Digital Transformation in the Life Sciences Industry

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The pharmaceutical, biotech and medical device markets are continually changing and leading organizations are shifting their marketing strategy to capitalize on new opportunities.

Life Science Organizations have followed diversification and cost cutting strategies to limit near term pressures, however digital transformation is the key to sustained long term revenues. Integrated Marketing Management (IMM) is a critical tool that can digitally transform Marketing Organizations to make them more efficient and effective.