Integrated Marketing Management (IMM) solutions help maximize marketing efficiency and effectiveness in the Media & Entertainment Industry
The Media and Entertainment (M&E) industry is rapidly changing, marked by declining revenues and newly-developed digital channels gaining prominence. Integrated Marketing Management (IMM) solutions help maximize marketing efficiency and effectiveness in the Media & Entertainment Industry.
Though theatrical revenues continue to grow, especially in international markets, the industry faces significant headwinds in the Home Entertainment market. From 2007-2010, overall industry revenues have dropped by more than 20%, a trend that will continue in the coming years. To thrive in this environment M&E companies must transform. Their marketing teams need to identify the best use of increasingly limited resources to ensure that every marketing dollar is spent on the most effective campaign.
Integrated Marketing Management (IMM) is a critical tool that can digitally transform Marketing Organzations to be more efficient and effective.